Package
Design

Objective

To design and produce a physical package that addresses an issue people currently experience with an existing product. You should use all sides of the package (exterior and interior) to interact with a user. Your project may require its own branding and style guide.

Software: Illustrator, Photoshop, and InDesign
Timeline: 3 weeks

Process

I wanted to create a liquor brand for this project and make it fun. I thought it would be great if my product collaborated with a school, so I chose the University of Washington. I used Pinterest to find pictures of the school and people having a tailgate party. I also did some research on liquor boxes and sketched some designs with measurements.

Finished Designs

My product brand values are fun, engaging, and customer oriented. I wanted to make a product that could be used at parties for celebrations, especially if you are a Husky fan.
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